You will also notice some changes. DB2 Technical Marketing is a team of product evangelists. Our job is not just teach people how to use DB2 products but to, what I call, demonstrate the art of the possible.
With data servers becoming a mature technology that firmly implanted in the application infrastructure, databases don't get the recognition they deserve. We plan to bring the "cool factor" back to data servers. We have the technology to make this happen. DB2 Viper is changing the landscape of database technology by becoming a hybrid Relational-XML data store. We also have richer Web Services support, RSS, Atom, PHP, Ruby on Rails and other Web 2.0 must-haves. Our focus will be to spread the message and to demonstrate how DB2 servers can deliver value beyond providing a simple data repository.
Oh, and as you may have guessed already, I manage the DB2 Technical Marketing team. My name is Leon Katsnelson and you will be seeing me around here quite a bit.